Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
-
Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
374 comments
I gotta give you credit for leaving the comments on. LOL you’re getting murdered and I think there are 42+ pages of people telling you where to go and how to get there.
The idea that a couple AWS calls could possibly be 2$ per month per person either means that you need to fire your entire engineering department for the worst implementation of all time or your not being honest and that you are just trying to drive new revenue streams. My money is on B. Just be honest- “hey, we think that the # of you we piss off is worth it to get subscription rev. from the # of you we don’t” – I think people would at least appreciate the candor so they can make a choice. Side note- is there a place where we can take bets on how long before people get fired for this – like a corporate draft kings that anyone knows about?
I’m never buying another Anova product for myself or anyone else. This is a ridiculous idea only out of touch executives would possibly think makes sense.
An app subscription to even use the WiFi or Bluetooth functionality of my device in my own home? Crazy. Counting down the days until our grandfathered access goes away. Very poor move for customers that supported you for years.
Great job jumping on the ensh*ttification train. I own several Anova appliances and will now never buy one again.
if the goal was to ensure I never buy another Anova product… Mission accomplished! Shame really, I liked the look of your oven, but it’s time to look for alternatives.