Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
368 comments
Anova, even if I buy the argument that development of recipes and guides cost money, what about a “basic” free version that (only) has remote control functionality which is what most people need. You should understand that a subscription model is very unpopular for appliances. Please omit recipes and guides and give back the remote functionality as it should be
Oh dear………..another Con for the reviewers to flag up and off-put potential new customers. Maybe the WiFi is costing you, but the loss of sales may cost you even more. Short sighted decision methinks.
I pulled out my Anova that I’ve owned for 2-3 years on 1027/24 and found out I couldn’t use it remotely without signing up for a subscription. What a huge load of horse crap!!! 💩 I called and they acted like this is business as usual. They had the audacity to tell me I need to produce my original receipt to “prove” to them how long I’ve owned it. Most people don’t hold onto receipts this long. More horse crap. Imagine if you owned a car and one day you went to start it and the company had locked you out until you paid for a “subscription” to use it again. I’m with many of you. I hope Anova dies a slow death. I will be moving on to one of their competitors the next time I need another. In the meantime, I’ll just use the local panel.
What’s with the subscriptions these days tacked on after you brought a Product, Who ever owns this product, Pleas vote with your wallet/purse, You should not need a scummy practice of being charged to use a kitchen gadget, This should be done offline ffs. anovaculinary your out of order, I will never purchase any of your products, Just ninja
I’ll echo what most here have said- I’ll never buy another product sold by you or your associates.
Due to your obvious greed, I’ll now go out of my way to let people know how untrustworthy your company has become.
I’m glad you’re sunsetting Bluetooth and WiFi because it was trash anyway.
All my worst,
-M