Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
- Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
370 comments
I actually understand why you did this, though I don’t think it was a good move – I fully expect to see you come out with another app at some point in the future that you will say everyone has to pay for; it’s what so many companies are doing now. My speculations on that aside, I’m another one with an account that should be grandfathered in, but am still getting a message saying I have to pay. I purchased my very first Anova about a week before this announcement first came out. I realize there will be bugs with such a big change in an app, so I’ll give it a while, but it’s not a great look for you all given the reception this change garnered in so many of your customers.
All I know is that all my future purfchases will not be Anova. There are so many competitors in this space now.
And I’ll be sure to tell the folks I know and update my reviews and invite others to do the same. Subscriptions are bad.
I hope it was worth it to you.
Hey Steve, Fuck you.
My account is older than your deadline and I am still being asked to pay. Really unfortunate that Anova went this direction, and then locked out customers that they said they wouldn’t. Will never purchase an Anova product ever again, will no longer recommend to students/family/friends, and will be finding myself a new one to use.
Being an existing member how do I get grandfathered in?