Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Updated

Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.

As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:

  • Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
  • What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
    • Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
    • Cook Notifications: Remote updates on your cook status.
    • Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
    • Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
  • When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.

Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!

Stephen Svajian
Co-Founder and CEO

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373 comments

Wtf?

sam

I hope you go out of business. You are on my shitlist now.

Tux

It is unfortunate when a company builds its brand and then alienates the new customers it requires for growth. Apps are not that difficult to create, and if built properly, require little to no effort to just leave well enough alone. I don’t need anything fancy, just the basics, which should not change over time. I was literally in the process of looking up how to turn on and use my new 3.0 cooker when, thankfully, I ran across this page. Now it’s going back. I’m sorry, but with inflation and greed running rampant this is a BIG turn off. If your company cannot afford to operate on its own merits, why should invest in it? What changes tomorrow? If you need extra cash for your business model, may I suggest you offer a NEW service that offers tips, methods and new recipes that you don’t get unless you pay a monthly fee? That would be value added; I just need a product that works for me and not the other way around.

Edward Williams

This is a bad business plan. I was going to purchase 2 new Sous Vide for Christmas gifts but will now go with a different brand. Monumentally bad decision. Reverse now or you will be paying the price.

Greg Kalbrunner

This reminds me how Kodak went out of business. You need to fire your CEO, reverse this anti customer policy and apologise. Or just watch the company go out of business.

Dave

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