Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
-
Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
375 comments
Wow what kind of money grab is this? Why is this cost not factored into the sale price of the anova product. How much data is actually used to save recipes and send notifications? I won’t be buying anymore anova products in the future if that’s the case.
Relax people. The app is useful, but not necessary. So the option to have an account and use the app for a small payment seems OK to me. And it is important to realize that the server resources needed to run an app are not free. It costs money to create and maintain an app and run the computers that keep the app running smoothly. I suppose the company could have decided to raise the price of their new products instead… but that has its own “unfairness” issues. Anyway… next time you gas up your family car for $50, think kindly of your little friend, “Anova”. Just my opinion.
I am a grandfathered user and I will NEVER buy another product from Anova. This is absolutely ridiculous. If you want to charge for the recipe portion of the app, fine. Charging for notifications and bluetooth control? That’s disgusting. I can’t believe I recommended this company to people.
This is absolutely infuriating. Anova has completely lost the plot with this ridiculous decision. Charging new customers a subscription fee for features that were once included is nothing but a greedy, underhanded money grab. It’s like they’re trying to milk every last cent from their customers, without any regard for the trust people put in their brand. I feel sorry for anyone who falls for this scam, because it’s clear that Anova cares more about their bottom line than their customers. I’m done with this company for good. I won’t be spending another dime on their products, and I’ll make sure everyone I know does the same.
It’s outrageous that Anova is pulling this stunt. Grandfathering in existing users is the absolute bare minimum they could do, but it doesn’t excuse the fact that they’re now charging new customers for something that used to be included for free. This is just a greedy cash grab, plain and simple. People buy these products with the expectation that the features advertised will be part of the deal, not something they’ll have to pay for later. This move is a slap in the face to anyone considering investing in their products and shows a complete disregard for customer loyalty. I will never purchase another thing from Anova and will be looking for alternatives from companies that actually respect their customers.