Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
375 comments
What a farce. How can a company say that an individual that purchased a unit but did not yet set up an account not be grandfathered. This should, at most, be tied to the unit serial number and not burden existing customers that have not set up a profile. Moreover, to say that Anova is being charged every time someone runs a recipe from the app costs the company money is nuts. If that was the case just prevent push capability to the home unit from the recipe; just like every other recipe the user would input time and temp on their own. If Inkbird and Jule can have an app based system that is free what not Anova?
I own 2 circulators from Anova. I’ve bought them as gifts for friends and family, and have recommended them too. I actually can’t imagine buying another product from you at this point. I’ll just delete my account I’ve had since 2018, since it has no use with my now deprecated device anyway.
And just like that I’ll never buy another Anova product. When my existing Anova Precision Cooker breaks I WILL NOT be buying another.
Wow. This is an amazingly bad business case & horrible excuse. API interfaces for cloud apps get cheaper every day. 100s of millions of tracked events is bupkis for modern systems. Off to find a company which cares more about having long-term repeat customers than maximizing short term profit and hoping people will forget to cancel a subscript so it’s free revenue for life for the company (Yes, users are becoming aware that’s an ‘explicit feature’ of micro subscriptions).
Charging a subscription fee for feature that was free before is anti consumer. I will never buy another Anova product again and will share with everyone I know how terrible and greedy this company is. You’ve lost me and all my family and friends as customer. The person who came up with this business plan should be fired.