Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
- Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
375 comments
What greedy company man figured this would be a good decision, nickle and diming people over features in an app? Gouging your customers is such a an ugly look. I’ll be purchasing a new sous vide from a better company with morals even though there is nothing technically wrong with my Anova yet.
This is one of the dumbest decisions I’ve ever seen. You make an app for kitchen products. You are NOT Netflix. Get real.
Are you shitting me? So, in the span of a month you’ve taken me from being an ANOVA advocate who evangelized for you and person bought your products for friends and family to – after you announced you will not support my own device going forward – to someone who will actively cheer on your demise as a company. Do you really expect people to choose you when you take your now commodity product and try and turn it into an ongoing revenue stream? Screw that. Why are you trying to out Sonos, Sonos?
Congrats to Stephen Svajian for destroying his company. This move has killed any chance of any potential future purchases. Even tho I am grandfathered in I will never buy another Anova product.
When I buy a product I expect to buy it. Not rent part features indefinitely.
Terrible move and shameful weak ceo grasping at a revenue source while killing their own business. Sad
Congrats to Stephen Svajian for destroying his company. This move has killed any chance of any potential future purchases. Even tho I am grandfathered in I will never buy another Anova product.
When I buy a product I expect to buy it. Not rent part features indefinitely.
Terrible move and shameful weak ceo grasping at a revenue source while killing their own business. Sad