Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
384 comments
I was an Anova fan and purchased again even I relocated to another country again and again. But this time, I am done with Anova. They are even cutting off the connectivities on some devices just to get this subscriptions work or force people to replace? Most of the people don’t use the wifi function tbh, it is just meaningless because you won’t put your steak in water in room temperature for like 8 hours before you come back from work? This functionality did never make sense and now Anova is just going to tear off the sugar coat itself. GG Anova.
I was very excited about the idea of getting one of the new APO 2.0 ovens until I saw the news about a subscription needed to access most of the new features of this $1200 oven. BIG mistake. Looking elsewhere.
Anova is going to lose a lot of customers due to the pay to use app. You have lost me, just bought new sous vide cooker that is not Anova.
Appliance with a subscription is bad enough, but……
Even more puzzling is not including a year free subscription with a $1200 oven.
Yall have lost the plot. I use this oven daily and buying the new one was no Brainer choice for me. Grandfathered or no I’m holding off for now, on principle.
People pay $250 for a machine that works no better than multiple $50 sous vide machines, and then you have the NERVE to make them subscribe and pay monthly so you can mine their data?
Insane.
Caveat emptor.