Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Updated

Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.

As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:

  • Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
  • What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
    • Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
    • Cook Notifications: Remote updates on your cook status.
    • Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
    • Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
  • When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.

Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!

Stephen Svajian
Co-Founder and CEO

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382 comments

Well due to this crazy subscription idea, I will not purchase the Anova for a few Christmas gifts as I had planned. I guess I will purchase your competitor’s models instead. Whoever thought this was a good idea, should be fired. A subscription service that allows you to use an appliance you already purchased? The public has enough problems with inflation and you are adding to it.

B

I just recommended your products to a friend, thankfully I stumbled on this before they made a purchase… Losing customers to suck an extra $1.99 a month out of them is just silly…

I was researching vacuum sealers and yours was highly rated, I guess I’m gonna go with the Nesco after all…

Jason Moore

This has not been a good experoence

My name is Pat Kennedy. Please cancel mu subscription. I signed up today and cannot get it to work.

Not making enough money yet on an item that you have made in China? Thanks for your greed and lack of customer appreciation. I bought this item from my local Costco last week and it will be going back this week. If more new customers do the same, maybe you’ll get the message. Too bad. It seems like a good product and I always wanted one of these but out of principle, you can keep it.
EmilioNot making enough money yet on an item that you have made in China? Thanks for your greed and lack of customer appreciation. I bought this item from my local Costco last week and it will be going back this week. If more new customers do the same, maybe you’ll get the message. Too bad. It seems like a good product and I always wanted one of these but out of principle, you can keep it.
EmilioNot making enough money yet on an item that you have made in China? Thanks for your greed and lack of customer appreciation. I bought this item from my local Costco last week and it will be going back this week. If more new customers do the same, maybe you’ll get the message. Too bad. It seems like a good product and I always wanted one of these but out of principle, you can keep it.
Emilio

Emilio

Subscription for the app for using a product you just bought?! Must be the perfect way to get rid of European customers. Crazy!

Peter

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