Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
398 comments
Subscription for the app for using a product you just bought?! Must be the perfect way to get rid of European customers. Crazy!
I just dropped a steak into the water and started the app, now a subscription is required. I appreciate being grandfathered in, but am not thrilled about the new requirement. I should be able to control my device without an account. I can understand requiring one for recipes, but not basic functionality. An Anova was going to be my brother’s Christmas present, but I’ll find another brand. I am not going to obligate him to the requirement or the subscription.
Went to use my anova cooker for thanksgiving and now Anova wants their hands perpetually implanted in my pockets! Subscription, to use something I already paid for? Another greedy, sleezball corporation! Into the trash it goes right where it belongs.
I was looking for a new sous vide cooker and Anova looked like the one due to the current sale on Amazon. I read the reviews, learned about this, closed the page, and bought a Joule. I was so offended I decided to come let you know you lost a sale (now and forever) and surely many more.
I was an Anova fan and purchased again even I relocated to another country again and again. But this time, I am done with Anova. They are even cutting off the connectivities on some devices just to get this subscriptions work or force people to replace? Most of the people don’t use the wifi function tbh, it is just meaningless because you won’t put your steak in water in room temperature for like 8 hours before you come back from work? This functionality did never make sense and now Anova is just going to tear off the sugar coat itself. GG Anova.