Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
332 comments
What braindead executive thought this was a genius idea? This is the fastest way to shove all your built up brand loyalty into the woodchipper. Your subscription gives absolutely zero added value. It’s a cash grab, pure and simple.
I own several Anova products and was on pace for more. If this isn’t reversed in a matter of days, you will never see a single cent from me again.
I was happy to buy you circulator and download the app last year. The recent announcements to discontinue support for Wifi for older models and asking new users for a price for the app have made me furious. You have failed your customer base. These recent decisions don’t hit me but as your customer I have lost my confidence in you. I will never buy any of your products again.
My sous vide is still running strong; when it dies, I will never spend another dime with Anova.
Just replaced my broken Anova with a new one – a shame, since I will not be purchasing any additional products from Anova, even grandfathered into the app.
Will there be a basic app that doesn’t require a subscription.. I only use the app for over settings because the user interface of the oven incredibly cumbersome when doing multi stage cooks without the app. Without the app this oven has about the same functionality as an analog toaster oven or basic air fryer. Can I suggest maybe making the Pay portion for access to your recipe database and leave the setting portion free. Making the whole thing subscription based has turned me off to the idea of recommending the oven. It’s ready a premium product charged at a premium price, not to mention that it’s not the only shiny new product on the market. There are quite a few other products nipping on your heels. Some with the features you guys left out. The reoccurring revenue trap should be only used for entry-level products in my opinion. Fortunately, I’ve been using your product since they first came out so I’m grandfathered in But if chasing subscriptions and not delivering frequent updates to the functionality of your apps, is your future plans. I might end up taking a look at products that don’t require an app for functionality.