Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
370 comments
I wanted to buy the product and try the cooking method, but now you’ll never see me or anyone I steer away.
This is such an obvious cash grab you clearly have no respect for your customers. The app “costs us money” oh go fuck yourself. It magically started costing you money after 10 years?How about you shut down your bloated, serverless, piece of shit backend and migrate your customer’s data to their local devices where it won’t cost you a dime?
Long time Anova user, long time sous vide advocate. I can’t in good faith recommend this platform to anyone. Unfortunately you’re trying to monetize a worthless product. The app is simply pairs of bake times and temps, none of the bs J. Kenji Lopez wrote in his little salmon blog post matters. The recipes are exactly what you’d find on Google. I just don’t know, man. Bad move in my opinion.
I have used my Anova cooker for the last eight years. I have recommended it to people constantly. After this change, never again. I will not buy another Anova product. I will never recommend another Anova product. What a thorough job of destroying brand loyalty.
Absolutely abhorrent consumer unfriendly strategy. I feel bad for the people I recommended your sous-vide stick too. No more Anova products for me.