Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
370 comments
Absolutely abhorrent consumer unfriendly strategy. I feel bad for the people I recommended your sous-vide stick too. No more Anova products for me.
This is a massive misstep. I loved my Anova but will not be paying a subscription just to operate the thing. I’ve already ordered a Breville Turbo as a replacement. You’ve lost at least this customer.
Goodbye Anova, this subscription play is a non-starter for me. I have enjoyed your products and own three. I have recommended them friends and family in the past. Having to pay to use these products is simply a greedy cash grab. I actually just bought third yesterday and will be returning to Amazon.
This is BS. Will not buy another one of your products if you require a subscription to use a product I already purchased. You you rethink this
I will never buy another Anova product after you announced you are deprecating the Original Wifi + Bluetooth model’s app functionality. Clearly this is just to move us to purchase another model. And now you want a subscription fee for new users? An Anova was a gift I commonly gave at Christmas, but no more. I would never give someone a gift that required a subscription fee. This is greed, nothing else. Good thing there are other competitors that are not following this trend. Goodbye Anova.