Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
370 comments
The iOS app demands a subscription, even though I am logged in with an account created before the “Grandfathered” deadline
I contacted support, providing my email address
Unbelievably, they simply said “go to this URL and enter your email address in a form and wait a month”
You muppets can copy paste that into an email yet don’t have the motivation to help a customer by checking in the back-end?
Extra enshittified bonus – immediately got mailing list spam from anova after clicking submit on that form
Unbelievable dumpster fire of a company
ps – it is at least satisfying to watch them get roasted in the comments
I bought this for my parents Dec. 18th, 2018. I found out they never took it out of the box. I went to connect it for them only to find out that the free app with cooking instructions and tools offered for free are no longer free. I am very disappointed in this company and will not purchase their products in the future.
I’m not sure how you sell a product with promised functionality and then just turn around a cut out that same functionality. I have had this machine for many years and purchased this model for its WiFi connectivity.
Goodbye anova. I will never purchase another product from you again.
I m the existing user who purchased and resisted apps at July of 2024, and also get email from anova said i will be a grandfathered customer ,we do not need to do anything to do a free upgrade to a prime member, but today i found in my apps said i need to subscribe and pay the subscribe fee to do that, i do not know if this is a error of there system or something else .
I’ve been a home customer for at least 60 months. Today I went into the app on my phone and it won’t work. I learned I have to subscribe to use a product I bought years ago. I’m a chef with a catering business and I’m going to actively speak up to everyone I know about Anova’s chintzy business model. I tried several times to reconnect my tool to my phone, but it doesn’t work. This is disrespectful and downright wrong.