Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
370 comments
Absolutely ridiculous! You lost a customer.
You’ve lost another client and won’t recommend any of your products anymore. Paid subscription and removing features to early supporters is a rip off. Bye!
I was a happy customer until today.
I won’t be buying your products in future.
The App has been very unreliable in pushing notifications outside of the home LAN – the only really useful use case for me – so good riddance! And I see now you won’t be supporting my cooker for much longer, too? So I won’t need to pay for the app, but I also won’t be able to use it – how exactly am I grandfathered in?
This is seriously ill-considered. There are so many ways you could have done this without destroying your brand reputation. I’ve had my Anova Wifi since 2020 and it is still going strong. Why should I have to get rid of it? For a company that claims to ahere to environmental responsibility and sustainability, it sure seems like you’re just trying to make more money from sending perfectly operational machines to landfill.
You could paywall your recipes, sure no problem, but why would you block us from actually using our machines behind payment? This makes no sense. Your post does not justify this? Is there a technical reason? Probably not since all of our machines are working right now without issue.
If you continue on this path, you’ll have lost another customer. I did have my eye on the Cooker 3.0 but I think I will pass now. I’ll continue using what I have till it fails and then move to another company that doesn’t treat their customers like cash grabs.