Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
420 comments
Bought the mini version back in November of 2024. I wasn’t aware of the subscription model when I purchased it otherwise I never would have. Luckily you don’t HAVE to pay for the subscription to use the cooker but the app totally sucks without the subscription. Seems like this stupid subscription service will be the end of this company if they don’t figure out another way.
I hope this app subscription gambit was worth it for you. Not only will you not be getting my money for your app, you also won’t be getting the 21 years worth of app subscription fees I was about to spend on one of your pro machines. A shame, really.
I have one of these, but rarely use it. I have an Aunt and Uncle who are cooks and thought about buying one for them for Christmas until I heard about this pay wall bullshit. Definitely will either look for another company or just not buy a sous vide altogether.
Was about to buy one of these today until I seen once you buy the product you’re forced into a subscription. I’ll gladly spend my money on one of your competitors. Greedy and fucking your consumer base is not a good business model.
I’m glad I caught the backstory before I bought one of the Sous Vide devices. While I understand the need to fund development, perhaps you should have built that into your business model and baked it into the PURCHASE PRICE of devices rather than pull the rug out and then start up a subscription based model. No thanks. Moving on to another manufacturer/brand. Saved me some angst learning about this. Thanks, Internet!