Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
332 comments
You came out as greedy corporation. Even if you now reverse this decision – the damage was done. I for example will never buy anything from you, and will tell everyone I know what kind of customer “care” you have.
Just saw that you’re ending Bluetooth and wifi support for my sous vide next year. The device works perfectly, but you’re now inconveniencing me, while at the same time offering me a discount on a product you plan to force indefinite payments to be able to use? Whose money grubbing greedy marketer got you to believe this would be a good idea? Already, we’re seeing Reddit posts and people from all over the woodworks come out and launch criticism at your mishandling of this. I can only hope the brand damage from your greed hurts you enough that people recognize never to buy your products again.
Wishing you and your corporation nothing but the worst!
Huh. I’ve been an Anova fan since the Kickstarter, but I guess all good things come to ends eventually. This is a textbook enshittification move and there’s no reason to trust that the grandfathering won’t get amended later (locking out upgrades, locking out future devices, locking out future /phones/, etc). At least I can thank you for warning me in time so I’m not tempted to pick up a Precision Oven for the upcoming holiday season.
Thus ends my recommendation of your product. Your claims that this cost you money is ridiculous. I am a mobile app developer. I know that bluetooth is localized to the device. I only have bluetooth on mine, which you are taking away the ability to use. I assume you are doing this to drive people to the subscription, but you can absolutely forget it. I will never pay a sub for bluetooth anything, and especially will not accept your coercive tactics. Retract this or face the consequences.
I don’t even use the app or connected features that much, but charging for them is greedy, short-sighted and foolish. I won’t be buying anymore anova products in the future and will be advising others to do the same.