Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
373 comments
You know, I love smart tech and all, but even I have my limits. Subscriptions for my cooking tools? Come on. What’s next, my whisk getting an update with ads while I stir? If I wanted this, not a monthly payment plan for what’s already mine.
Nah, that’s not happening. If it comes to that, I’ll just borrow what I need from the restaurant i work from. Why would I pay extra when I can use the same tools for free at work? Honestly, this just feels like another way to squeeze more money out of us. No thanks—I’ll stick to what I can get without a monthly bill attached, and i think about to buy because how great they’re when i use it at work, how silly i’am
Seriously? I cook for the joy of it, not to be nickel-and-dimed every time I cook. If this is how it’s gonna be, I’ll find something else. There’s no way I’m paying a subscription just to use my kitchen tools. There are plenty of alternatives out there, and trust me, I’ll find one that doesn’t come with a monthly fee. I’m not falling into this trap.
Oh man, a subscription for utensils? What’s next, a monthly fee to open your fridge? Ha! Imagine that—‘Pay $9.99 to access your spoons this month!’ Yeah, that’d be a riot… but seriously, this is kinda messed up. I thought I was just gonna make a joke out of it, but now that I’m thinking about it, it’s actually pretty dystopian, huh? We’re paying for stuff we already own. Feels like a bad joke that’s not even funny anymore.
Huh… a subscription for cooking utensils? That’s… kinda weird, right? I mean, I get it—everyone’s doing subscriptions these days—but for guide and recipes? I’ve never heard of that before. I’m just trying to figure out if this is the new normal or if it’s a sign that things are getting a little out of hand. Feels like everything’s changing so fast, you know? Makes you wonder what’s next…