Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
373 comments
What a joke company. Will never ever buy anything from them again.
From disabling support for my OG BT+WiFi to charging a subscription to use a feature that is included and advertised as free until yesterday. I will not be purchasing a new product from you ever.
So glad they announced this before I pulled the trigger on switching from Joule to Anova! What a terrible money grab.
Wow what kind of money grab is this? Why is this cost not factored into the sale price of the anova product. How much data is actually used to save recipes and send notifications? I won’t be buying anymore anova products in the future if that’s the case.
Relax people. The app is useful, but not necessary. So the option to have an account and use the app for a small payment seems OK to me. And it is important to realize that the server resources needed to run an app are not free. It costs money to create and maintain an app and run the computers that keep the app running smoothly. I suppose the company could have decided to raise the price of their new products instead… but that has its own “unfairness” issues. Anyway… next time you gas up your family car for $50, think kindly of your little friend, “Anova”. Just my opinion.