Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
- Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
367 comments
So glad that I had the older ones and never got into the app. This is just a horrible decision, going forward I will never buy anything from this company again. Have fun becoming irrelevant
So the App tells me that my Cooker is not supported after next year? WTF? Just the fact that it’s old doesn’t make it useless. I NEED to buy a new one just to have an App for it? Geez..
Nice coincidence: As I’m writing this, the screen advertises “100 day money back guarantee” on top. Sadly, my purchase is much too long ago (first generation), but others who come to comment might be luckier.
Your most useful recipes are the ones from SeriousEats, how about I delete the app, get recipes from the FREE internet, Save the webpage as a pdf on my phone (again for FREE), set a TIMER on my phone (guess what FREE again), and if I have any questions check r/sousvide (OMG FREE).
oh and BTW whenever I talk about sous vide I will tell everyone to RUN from Anova and never spend another penny with you.
You were an appliance company, that made a good product but you couldn’t be happy with that you had to get in on subscription enshitification.
Good riddance
WOW WHAT A SURPRISE COMPANY GOES PUBLIC AND NOW WE MUST MILK THE CRAP OUT OF THE CUSTOMERS TO APPEASE THE ALMIGHTY STOCK MARKET. GOTTA MAKE NUMBER GO UP! If every connected cook costs you money you built your app wrong. You should be using Bluetooth direct from your device to the app with 0 calls to the cloud.
Removing Bluetooth support from older devices is bullshit too, you’re saying oops we built a product that hasn’t failed yet so we have to force it to be worse and then offer a 50% coupon so sales make stock numbers go up