Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
367 comments
GO FUCK YOURSELF, GREED VAMPIRE!
Great way to destroy a brand’s customer loyalty and reputation. Charging $2.00/month for a crappy app in a world where high-quality apps reign. Your app is dismal at best. I’m grandfathered in, but I am not sure that my cooker will still connect. I have a cooker and just bought a vacuum sealer. I was looking at the chamber vacuum sealer and the Precision Cooker Pro, but no more. Not buying another product from your sleazy company. When my cooker dies, I’ll buy a Breville Joule and not look back.
Mostly, you don’t owned any Recipes, why you charge ppl subscription for? the product itself not connect well with the app anyway and the app suck since beginning.
LOL, this is absolutely ridiculous. Good luck with this, you’ll probably go broke soon.
Wait, so you’re going to start charging for your app? The same app that regularly refuses to connect to my Anova while my phone and my sous vide cooker are less than two feet apart with nothing but air between them? The app that can never be bothered to notify me when the preset cook has finished? You’re going to start charging people money, not once, but every single month, for that app? And in exchange, you’ll be adding … let’s see here … zero new or useful features beyond what the app already offers? After they’ve paid hundreds of dollars for the hardware itself?
What is wrong with you, sir? Is simply making a decent, solid product that does a thing well not enough for you? Gotta wring more dollars out of the chumps who were foolish enough to entrust your product with their hard-earned money? What message do you think that sends to your existing customers?
I’m glad I’m grandfathered out of this whole scheme, but this is such a petty, meat-headed decision. Your janky app is tolerable because it’s free. Try to charge me one thin dime for it, and I will delete it from my phone and never look back.