Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
367 comments
Enshittification strikes again! Now I’m just deleting your app. Not only will you not get your $2/month, you will no longer be able to gather and sell my personal data, plus I’ll never buy another Anova product. Hope your $2 is worth it!
I guess, I won’t be buying another of your products. I’ll go back to the knock offs.
I own an Anova precision cooker and a combi oven, but I won’t own another Anova product. Removing Bluetooth functionality and then whining that “each connected cook costs us money” is ridiculous. The app is barely functional as is; I can’t imagine why anyone would pay for it. Nor can I imagine why anyone would consider buying an Anova product after this announcement when there are other options – I certainly won’t recommend it.
You really know how to ruin a, what used to be, respected brand.
First, you ruin the product I purchased from you, by removing the primary features.. I literally paid extra to get WiFi and not just Bluetooth.. and now you make it useless.. “oh.. but.. you can buy a new one from us? Please give us a bit more money, and you will still be able to use WiFi”.. oh yeah? First of all… I haven’t received any offer on discount on a newer Cooker… second of all… even if I did.. why would I spend money on a product, from a company that one day will make it useless?
One thing is not supporting a product. Meaning, no more updates. But completely removing WiFi?? What the actual f….
It’s sooooo nice of you to give me free app access……. So I can use my device that I cannot use with the app.
I hope you’ll learn from this.. I really do!
Stupid move. You really should not remove any feature that is free now and force people to pay for it. No more anova for me.