Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.
As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:
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Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
If you don't currently have an account but are using the app with your Bluetooth-connected cookers, after August 20th, you'll be asked to create an account in the Anova app so that we can automatically give you legacy / grandfather status and continued access to the full features of the app.
- What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
- Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
- Cook Notifications: Remote updates on your cook status.
- Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
- Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
- When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.
Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!
Stephen Svajian
Co-Founder and CEO
365 comments
I will no longer purchase another cooker from this company. I own an older model and it works perfect. However, your decision to disconnect it from your app is absolutely ridiculous and greedy. I will tell everyone I know what a greedy company this is and if I choose to purchase another cooker it will not be Anova. I’ll also be posting on social media including reddit. What an out of touch company!
Guess Steven ran out of the 250 million he got when Electrolux bought Anova. When my current unit fails, I’ll be looking at other brands. Some devices should NOT be a subscription plan. There is so much competition in this space I can’t believe someone thought this was a good idea.
I’ve always loved my Anova devices and recommended them to my friends… But I don’t know if I can do that in good conscience knowing they’ll have to pay a monthly fee to use an app.
Now if you were to offer a higher priced option that includes the app, and a much cheaper version that includes a fee on the app – to subsidize the device so to speak – that would possibly not be as bad – but still …
You seem to think you’re still the only unit on the market.
There are now plenty of alternatives available.
You discontinue support of my Older unit (which never could connect with WiFi) and offer 50% for replacing an appliance still well within its working ability, good show of waste.
Was considering the oven and vacuum sealer for my next upgrades. Will consider other alternatives now.
What a moronic move as a company. You’ll never get another dime out of me.