Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Update: Existing Users Grandfathered in; New Users will Pay a Small App Subscription Fee

Updated

Since 2014, we’ve been committed to providing you with high-quality connected cooking through the Anova Culinary app. It’s been thrilling to bring sous vide cooking into your kitchens and see the #anovafoodnerd community grow. We love being part of the journey, from your first sous vide cook to your latest culinary experiment.

As our community has grown, so have the demands on our resources. Our community has literally cooked 100s of millions of times with our app. Unfortunately, each connected cook costs us money. So, to continue delivering the exceptional service and innovative recipes you’ve come to expect, we’re introducing a small subscription fee for our app. The new Anova Sous Vide Subscription will allow us to maintain and enhance the app, ensuring it remains a valuable resource for all of our users. Here are the details:

  • Who will this impact? Only new customers will have to pay for a subscription. Existing customers who have an account with us before August 21st, 2024, will not be charged a subscription fee. To be an existing user, you must have downloaded our app AND made an account in the app before August 21st, 2024. In the event you are an existing user, you will be grandfathered in to free usage of the app. You helped us build Anova and our intent is that you will be grandfathered in forever.
  • What does it cost and what do customers get? The subscription will cost $1.99 per month or $9.99 per year USD. What you get with a subscription will vary from product to product, but in general, here’s what it includes:
    • Anova Sous Vide Guides: Learn the basics with guides created by our experts. Choose your preferred level of doneness and press start to get cooking.
    • Cook Notifications: Remote updates on your cook status.
    • Recipe Discovery: Find recipes from award-winning chefs, #anovafoodnerds, and more.
    • Recipe Saving: Bookmark your favorites and share your recipes with friends directly on the app.
  • When will this go into effect? This subscription will go into effect on August 21st, 2024. Again, if you already have an account with us and purchased a product prior to August, 21 2024, there will be no change in our service for you.

Thank you for your understanding and continued support. Our mission is to change the way the world cooks and this subscription will help us to continue on with this mission. We are excited to keep cooking with you and can’t wait to see what you create next!

Stephen Svajian
Co-Founder and CEO

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420 comments

just purchased a mini and was informed on the subscription system. What an absolute joke, its clear this company does not care about their customers one bit. Greedy corporate company , ill be returning immediate.

Just make your product $10 more if you’re that broke

Walt Jabasco

I was considering adding a smaller Mini to my kitchen as I have an older pro that stopped working with the app, but it still works on device so it’s fine. I know I won’t have to pay a subscription since I’m a long time user, but wow, this is such a bad idea for a premium product to have to pay a subscription for an app. Sorry Anova. Maybe I’ll try a competitor for my next circulator.

Robert

Very disappointed the app doesn’t even provide basic souls vide recipes free. As customer already paid to purchase the product, Anova is not willing even to provide just basic product functions and some basic recipes is pretty pathetic. There’s no manual or instructions included, had I known that I would’ve choose other brands with better product support.

CR

Realized too late that there was an subscription fee…… guess I’ll just have to spend the remainder of the subs to find a product that has a better customer mindset. There were a few products that I was considering and sorry to say I did not do my homework well enough…… lesson learned.

Mikael

A subscription for a control app? Nuts. Here’s a thought, why don’t you just charge a one time fee for the app.

Was just about to pull the trigger on one of your products but i’ll keep looking. How annoying!

JJ

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